In addition to its interactive video series, CNÉ will offer Rapt Media’s platform to advertisers through new integrated marketing packages. “Partnering with Rapt gives us a unique value proposition, and makes The Scene more effective in making connections between our audiences and advertisers.” “We are always looking for ways to enhance the experience for our audience and advertising partners,” said Whitney Howard, SVP, Business Development and Strategy, CNÉ. Viewers will be able to experience CNÉ’s shows like never before by creating their own programming experience and choosing whichever topics or paths they find most interesting.
#RAPT VIDEO SERIES#
The series will run on The Scene, the industry’s first platform devoted to curating and showcasing premium digital-first video content from CNÉ, and traditional and new media companies.
CNÉ will use Rapt Media’s interactive video technology platform to create interactive videos for several of CNÉ’s digital video series. Together, Rapt Media and CNÉ will create interactive, first-of-its-kind digital video content for CNÉ’s premium media brands that is not only proven to increase engagement, but also offers rich, insightful analytics. CNÉ is a division of Condé Nast that focuses on the development, production, and distribution of original television, feature film, and digital video offerings based on the company’s iconic media brands. – Ma– Rapt Media today announced an agreement that will enable Condé Nast Entertainment (CNÉ) to enhance both CNÉ’s original digital video programming as well as its advertising offerings.
In addition to its interactive video series, CNÉ will offer Rapt Media’s platform to advertisers through new integrated marketing packages
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